Healthier-looking hair starts at the scalp.
Powered by Biomimetic ScalpTech™ that works at the molecular level so what you see is healthier-looking hair from root to length.
Healthier-looking hair starts at the scalp.
Powered by Biomimetic ScalpTech™ that works at the molecular level so what you see is healthier-looking hair from root to length.
Hairfall Resist
For Hairfall That Won't Quit
Dandruff Relief
For Recurring Flakes
Micellar Detox
For Limp, Lifeless Roots
Color Retain+
For Color That Fades Too Soon
Hairfall Resist
For Hairfall That Won't Quit
Dandruff Relief
For Recurring Flakes
Micellar Detox
For Limp, Lifeless Roots
Color Retain+
For Color That Fades Too Soon
Hairfall Resist
For Hairfall That Won't Quit
Dandruff Relief
For Recurring Flakes
Micellar Detox
For Limp, Lifeless Roots
Color Retain+
For Color That Fades Too Soon
WE INTRODUCE TO YOU, OUR INNOVATIVE TECHNOLOGY
Biomimetic ScalpTech™
DSE With Biomimetic ScalpTech™, mimics hair's natural molecular structure for repair that truly works
Developed with innovative ingredients
Works at molecular level to mimics the structure and function of scalp & hair molecus
New hair starts to grow, hair roots & shaft strengthened
Works at molecular level to mimics the structure and function of scalp & hair molecus
New hair starts to grow, hair roots & shaft strengthened
Different Hair Types,
Same Structural Core
When Damage Happens, Surface Care Isn't Enough.
Repair needs to work at the
molecular level
INTRODUCING BIOMIMETIC SCALPTECH™
Biotin Peptide
FITS FOR YOUR PROBLEM
An intensive leave in serum for visible hair regrowth
after 28 days
FOR SHEDDING & THINING HAIR
Hairfall Resist Serum
DSE Hairfall Resist Serum mimics the natural growth
Learn MoreINTRODUCING BIOMIMETIC SCALPTECH™
Micro Complex Keratin
FITS FOR YOUR PROBLEM
Strengthens the hair core, helping strands stay intact and reducing breakage from the root
in just 14 days
FOR WAKENED HAIR, PRONE TO FALLING
Hairfall Resist Shampoo
DSE Hairfall Resist Shampoo mimics the natural growth
Learn MoreINTRODUCING BIOMIMETIC SCALPTECH™
Molecular Amino
FITS FOR YOUR PROBLEM
Expertly formulated to relieve dandruff and dry flakes while restoring scalp harmony
after 14 days
after 14 days
FOR DRY FLAKES & DANDRUFF
Dandruff Relief Shampoo
DSE Anti Dandruff Shampoo mimics the natural growth
Learn MoreINTRODUCING BIOMIMETIC SCALPTECH™
Hydra-B5 Complex
FITS FOR YOUR PROBLEM
Expertly formulated to remove excess oil and impurities, leaving hair light, clean, and revitalized
In 14 days
Fresher and Cleaner
FOR LIMP HAIR, EXCESSIVE SEBUM
Micellar Detox Shampoo
DSE Micellar Detox Shampoo mimics the natural growth
Learn MoreINTRODUCING BIOMIMETIC SCALPTECH™
Cera Amino
FITS FOR YOUR PROBLEM
Designed for color treated hair prone to dryness, helping preserve vibrancy even after 20 washes.
after 20 washes
FOR COLOR-TREATED HAIR PRONE TO DRYNESS
Color Retain+ Shampoo
DSE Color Retain+ Shampoo mimics the natural growth
Learn MoreDeveloped with
Global Hair Scientist,
Dermatologist, and
Trichologist
dr. Ardhiah Iswanda Putri, SpDVE, M.Ked.Klin
DSE Trichologist
By mimicking physiological skin signaling pathways, biomimetics enables targeted regeneration and measurable clinical improvement.
Dr. Pinkie is a medical doctor and trichologist who’s known for turning scalp science into real-life hair fixes. With a strong focus on scalp biology and barrier health, she helps make sense of everyday problems, from hair fall to “scalp moods” that change with stress, heat, and busy routines. As a DSE Scalp Expert, she shares practical, easy-to-follow habits that fit modern lifestyles, so your haircare feels less complicated, but more effective.
dr. Hafiza Fikri, Sp.DVE., FINSDV., PGC
DSE Hair Expert
Healing happens when science learns to respect biological design
Dr. Fiza is a dermatologist with a special interest in scalp physiology and hair growth, especially how daily life impacts the scalp environment. She blends clinical expertise with evidence-based formulation knowledge, connecting lab research to what people actually experience: oily roots, dry scalp, sensitivity, and thinning over time. As a DSE Scalp Expert, she strengthens DSE’s biomimetic approach with clear, science-led guidance that still feels wearable and routine-friendly.
Kiefer Lippens
DSE ProColor Advisor
By mimicking physiological skin signaling pathways, biomimetics enables targeted regeneration and measurable clinical improvement.
Kiefer Lippens is a professional hair artist known for his color-focused work and modern salon craftsmanship. He brings a “real life” lens to hair and scalp care, helping people keep their hair looking polished through daily heat, commute, and styling while grounding every tip in how the scalp and hair fiber actually behave after chemical services. As a DSE Scalp Expert, Kiefer translates biomimetic scalp science into simple aftercare habits that protect comfort, keep hair smooth, and help color look fresher for longer.
dr. Ardhiah Iswanda Putri, SpDVE, M.Ked.Klin
DSE Trichologist
By mimicking physiological skin signaling pathways, biomimetics enables targeted regeneration and measurable clinical improvement.
Dr. Pinkie is a medical doctor and trichologist who’s known for turning scalp science into real-life hair fixes. With a strong focus on scalp biology and barrier health, she helps make sense of everyday problems, from hair fall to “scalp moods” that change with stress, heat, and busy routines. As a DSE Scalp Expert, she shares practical, easy-to-follow habits that fit modern lifestyles, so your haircare feels less complicated, but more effective.
dr. Hafiza Fikri, Sp.DVE., FINSDV., PGC
DSE Hair Expert
Healing happens when science learns to respect biological design
Dr. Fiza is a dermatologist with a special interest in scalp physiology and hair growth, especially how daily life impacts the scalp environment. She blends clinical expertise with evidence-based formulation knowledge, connecting lab research to what people actually experience: oily roots, dry scalp, sensitivity, and thinning over time. As a DSE Scalp Expert, she strengthens DSE’s biomimetic approach with clear, science-led guidance that still feels wearable and routine-friendly.
Kiefer Lippens
DSE ProColor Advisor
By mimicking physiological skin signaling pathways, biomimetics enables targeted regeneration and measurable clinical improvement.
Kiefer Lippens is a professional hair artist known for his color-focused work and modern salon craftsmanship. He brings a “real life” lens to hair and scalp care, helping people keep their hair looking polished through daily heat, commute, and styling while grounding every tip in how the scalp and hair fiber actually behave after chemical services. As a DSE Scalp Expert, Kiefer translates biomimetic scalp science into simple aftercare habits that protect comfort, keep hair smooth, and help color look fresher for longer.
See the Change. Feel the Confidence
Siti Alfiatun Khotimah
Sebelumnya kepalaku ketombean parah, bahkan abis keramas pun masih ada. Sekarang udah 2 hari ga keramas, ketombenya tinggal dikit banget, rambut juga kerasa lebih tebel. Pertama pake sampe sekarang cocok banget pake shampoo ini🩵🩵
Anti Dandruff Shampoo
for dry flakes and dandruff
Siti Alfiatun Khotimah
Sebelumnya kepalaku ketombean parah, bahkan abis keramas pun masih ada. Sekarang udah 2 hari ga keramas, ketombenya tinggal dikit banget, rambut juga kerasa lebih tebel. Pertama pake sampe sekarang cocok banget pake shampoo ini🩵🩵
Anti Dandruff Shampoo
for dry flakes and dandruff
Husniawati
Awalnya ketombeku membandel, tapi sejak pakai DSE, ketombe berkurang dan sekarang cukup keramas 3 hari sekali aja karena ga bikin lepek
Anti Dandruff Shampoo
for dry flakes and dandruff
Husniawati
Awalnya ketombeku membandel, tapi sejak pakai DSE, ketombe berkurang dan sekarang cukup keramas 3 hari sekali aja karena ga bikin lepek
Anti Dandruff Shampoo
for dry flakes and dandruff
Selda Rosana
Dulu rambut gampang rontok dan lepek, sekarang rontoknya jauh berkurang dan mulai tumbuh banyak baby hair jadi terasa lebih lebat. Ketombe juga lebih terkontrol dan rambut tahan lebih lama sebelum lepek.
Hairfall Resist Shampoo
For weakened hair, prone to shedding
Selda Rosana
Dulu rambut gampang rontok dan lepek, sekarang rontoknya jauh berkurang dan mulai tumbuh banyak baby hair jadi terasa lebih lebat. Ketombe juga lebih terkontrol dan rambut tahan lebih lama sebelum lepek.
Hairfall Resist Shampoo
For weakened hair, prone to shedding
Dwiyanti Nurfaizah
Setelah melahirkan rambut rontok parah dan gampang ketombe setelah melahirkan. Sekarang rontok jauh berkurang, rambut mulai tumbuh lagi di bagian atas dan samping jidat, serta ketombe dan gatal mulai hilang.
Hairfall Resist Shampoo
For weakened hair, prone to shedding
Dwiyanti Nurfaizah
Setelah melahirkan rambut rontok parah dan gampang ketombe setelah melahirkan. Sekarang rontok jauh berkurang, rambut mulai tumbuh lagi di bagian atas dan samping jidat, serta ketombe dan gatal mulai hilang.
Hairfall Resist Shampoo
For weakened hair, prone to shedding
Kavita Putri
Untuk rontok lumayan berkurang, yang paling menojol bikin rambut jadi lembut, halus, & mudah diatur. Setelah kenal produk DSE ini, Alhamdulillah rontok di sisir aku sekarang jadi berkurang banget. Tumbuh baby hair di bagian jidat juga!
Hairfall Resist Shampoo
For weakened hair, prone to shedding
Kavita Putri
Untuk rontok lumayan berkurang, yang paling menojol bikin rambut jadi lembut, halus, & mudah diatur. Setelah kenal produk DSE ini, Alhamdulillah rontok di sisir aku sekarang jadi berkurang banget. Tumbuh baby hair di bagian jidat juga!
Hairfall Resist Shampoo
For weakened hair, prone to shedding
Angel Christy
Dulu pas keramas rambut rontok banget dan gampang lepek. Sekarang rontoknya jauh berkurang, ketombe lebih terkontrol, dan rambut bisa tahan sampai 3 hari tanpa lepek.
Hairfall Resist Shampoo
For weakened hair, prone to shedding
Angel Christy
Dulu pas keramas rambut rontok banget dan gampang lepek. Sekarang rontoknya jauh berkurang, ketombe lebih terkontrol, dan rambut bisa tahan sampai 3 hari tanpa lepek.
Hairfall Resist Shampoo
For weakened hair, prone to shedding
Bretsha
Rambut jadi numbuh lebih cepat, halus, dan ga bikin kering. Sebelum mandi lumayan banyak rontok tapi sehabis mandi jadi berkurang. Baby hair juga jadi banyak banget kaya numbuh poni.
Hairfall Resist Shampoo
For weakened hair, prone to shedding
Bretsha
Rambut jadi numbuh lebih cepat, halus, dan ga bikin kering. Sebelum mandi lumayan banyak rontok tapi sehabis mandi jadi berkurang. Baby hair juga jadi banyak banget kaya numbuh poni.
Hairfall Resist Shampoo
For weakened hair, prone to shedding